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Creating content. Cheerful female blogger making a new video for her vlog and drinking a tea while sitting indoors.

<h2>In the ever-evolving landscape of digital marketing, short-form videos have (and will continue to) become an indispensable tool for brands to engage with their audience. As we start 2024, it's clear that prioritising short-form videos will be crucial for any marketing strategy. Here's why:</h2><h3>Attention Span and Engagement</h3><p>With the average attention span shrinking, short-form videos are the perfect way to capture and maintain audience attention. These bite-sized videos are easily consumable and are more likely to be watched in their entirety, leading to higher engagement rates.</p><figure id="figure-4ulv48m73lrb37k00"><img id="4ulv48m73lrb37k00" src="https://cdn.durable.co/shutterstock/32bY9Hth82Gnf0lSjvNydibdOmdFsuKNPgWoI9f3VhcTV7Y7C0GLTiWTNNpUelbj.jpeg" alt="Young man in bathroom brushing his teeth while texting on mobile phone" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/32bY9Hth82Gnf0lSjvNydibdOmdFsuKNPgWoI9f3VhcTV7Y7C0GLTiWTNNpUelbj.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Social Media Prioritisation</h3><p>Social media platforms continue to prioritise video content, especially short-form videos. From TikTok to Instagram Reels to YouTube Shorts, brands that focus on short-form videos will have a greater chance of reaching their target audience.</p><h3>Mobile Optimisation</h3><p>As mobile usage continues to soar, short-form videos are a perfect fit for on-the-go consumers. These videos are optimised for mobile viewing, making them easily shareable and accessible on various devices.</p><figure id="figure-6k7ibel6eilrb37lc8"><img id="6k7ibel6eilrb37lc8" src="https://images.unsplash.com/photo-1548328928-34db1c5fcc1f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8bW9iaWxlJTIwdmlkZW98ZW58MHx8fHwxNzA1MDkxMDkwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="mobile video" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1548328928-34db1c5fcc1f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8bW9iaWxlJTIwdmlkZW98ZW58MHx8fHwxNzA1MDkxMDkwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Storytelling and Creativity</h3><p>Short-form videos challenge brands to be creative and concise in their storytelling. This format encourages creativity and allows brands to convey their message effectively in a short amount of time, making a lasting impact on viewers.</p><h3>SEO and Discoverability</h3><p>Search engines are increasingly favoring video content, and short-form videos are no exception. By incorporating these videos into your content strategy, you can improve your brand's visibility and discoverability online.</p><figure id="figure-hjmawodagnlrb37mde"><img id="hjmawodagnlrb37mde" src="https://images.unsplash.com/photo-1551612084-0fdf19cb8f72?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8VmlkZW8lMjB3YXRjaGluZ3xlbnwwfHx8fDE3MDUwOTE0Mzd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="two sitting men watching from smartphone" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1551612084-0fdf19cb8f72?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNHx8VmlkZW8lMjB3YXRjaGluZ3xlbnwwfHx8fDE3MDUwOTE0Mzd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Cost-Effectiveness</h3><p>Creating short-form videos can be more cost-effective than producing longer, high-production videos. With the right strategy and creativity, brands can achieve significant results with minimal resources.</p><h3>Data and Analytics</h3><p>Short-form videos provide valuable insights through analytics, allowing brands to understand viewer behavior, preferences, and engagement metrics. This data can be leveraged to refine future video content and optimise marketing strategies.</p><figure id="figure-ssdc5gqghklrb37oe4"><img id="ssdc5gqghklrb37oe4" src="https://images.unsplash.com/photo-1611162616475-46b635cb6868?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8dmlkZW8lMjBhbmFseXRpY3N8ZW58MHx8fHwxNzA1MDkxMDkzfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="video analytics" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1611162616475-46b635cb6868?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8dmlkZW8lMjBhbmFseXRpY3N8ZW58MHx8fHwxNzA1MDkxMDkzfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><p>In conclusion, the shift towards prioritising short-form videos in 2024 is not just a trend but a strategic necessity for brands looking to stay relevant and competitive in the digital space. By harnessing the power of short-form videos, brands can effectively connect with their audience, drive engagement, and achieve their marketing objectives.</p><p>So, get your phone out and get started. Hit record and upload some content. Let's see what resonates with your audience!</p>

Why you should prioritise short-form videos in 2024.

<h3>A/B testing is a crucial part of any marketing strategy. It allows you to compare two versions of a marketing element to determine which one performs better. This could be anything from a call-to-action button on your website to the subject line of an email campaign. By conducting A/B tests, you can make data-driven decisions that lead to improved conversion rates and higher ROI.</h3><h3>One of the key benefits of A/B testing is that it provides valuable insights into customer behavior. By testing different variations, you can gain a better understanding of what resonates with your audience and what drives them to take action. This information can then be used to refine your marketing efforts and create more targeted and effective campaigns.</h3><p>When it comes to digital marketing, small changes can have a big impact. A simple tweak to the wording of an ad or the layout of a landing page can result in significant improvements in performance. A/B testing allows you to identify these opportunities for optimisation and continuously fine-tune your marketing materials for better results.</p><figure id="figure-e7mlwa1k0ilqsim3nk"><img id="e7mlwa1k0ilqsim3nk" src="https://cdn.durable.co/shutterstock/4cFNPecpxJIhTXYWqZGuGWA0ygMO1QjRKAxaPOq0xCEZ5grb8cEHRrwkYxFPZkqY.jpeg" alt="A B computer key" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/4cFNPecpxJIhTXYWqZGuGWA0ygMO1QjRKAxaPOq0xCEZ5grb8cEHRrwkYxFPZkqY.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Another reason why A/B testing is essential is that it minimises the risk of making costly mistakes. Instead of relying on guesswork or assumptions, you can rely on concrete data to guide your decisions. This reduces the likelihood of investing time and resources into strategies that may not yield the desired outcomes.</p><p>Furthermore, A/B testing promotes a culture of experimentation and innovation within your marketing team. It encourages a mindset of continuous improvement and learning from every campaign. By regularly testing and analysing different variables, you can stay ahead of the competition and adapt to changing market dynamics.</p><p>It's important to note that A/B testing is not a one-time activity, but rather an ongoing process. As consumer preferences evolve and new trends emerge, your marketing strategies need to evolve as well. By consistently A/B testing, you can stay agile and responsive to the ever-changing demands of your target audience.</p><figure id="figure-o0tnrgwrolqsim52o"><img id="o0tnrgwrolqsim52o" src="https://images.unsplash.com/photo-1516383740770-fbcc5ccbece0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNnx8bWFya2V0aW5nJTIwc3RyYXRlZ3l8ZW58MHx8fHwxNzAzOTY4MTA1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="marketing strategy" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1516383740770-fbcc5ccbece0?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNnx8bWFya2V0aW5nJTIwc3RyYXRlZ3l8ZW58MHx8fHwxNzAzOTY4MTA1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><p>A/B testing is a fundamental tool for optimising your marketing efforts. It empowers you to make informed decisions, understand your audience better, and continuously improve the performance of your campaigns. By embracing A/B testing as a core practice, you can drive better results and achieve your marketing objectives with greater precision.</p><h3><strong>Unlocking Success: 5 Essential Steps for Effective A/B Testing in Your Marketing Strategy</strong></h3><p>In the dynamic realm of marketing, staying ahead means understanding your audience, tweaking strategies, and maximising potential. A/B testing stands as the linchpin, the key to unlocking your marketing's true potential. But, navigating this process requires finesse and precision.</p><p>Here are five must-do steps when embarking on the journey of A/B testing your marketing strategy:</p><h3>1. <strong>Define Clear Objectives</strong></h3><p>Before launching into the world of A/B testing, establish crystal-clear goals. What precisely are you aiming to achieve? Whether it's improving click-through rates, boosting conversions, or refining user experience, defining these objectives will guide your entire testing process.</p><h3>2. <strong>Identify Variables and Hypothesise</strong></h3><p>Pinpoint the variables you want to test. It could be the color of a CTA button, the subject line in an email, or even the layout of a landing page. Formulate hypotheses around these variables to predict the outcomes of your experiments. This helps in creating focused and purpose-driven tests.</p><h3>3. <strong>Create Diverse Test Samples</strong></h3><p>Craft two or more variations (A and B, or even C and D) based on your hypotheses. Ensure these versions are distinct yet aligned with your brand’s identity. Aim for diversity in content, layout, or design elements to accurately gauge audience preferences and behaviors.</p><h3>4. <strong>Implement and Monitor Carefully</strong></h3><p>Execute your A/B tests systematically. Use reliable tools to split traffic evenly among your variations and monitor their performance diligently. Avoid making changes midway and allow sufficient time for data collection to derive meaningful insights.</p><h3>5. <strong>Analyse Results and Iterate</strong></h3><p>Once you’ve gathered sufficient data, analyse the results objectively. Identify the winning variation based on the predefined metrics. But remember, A/B testing isn’t a one-time affair. Iterate based on your learnings, continuously refining and optimizing to achieve even better results.</p><p>A/B testing isn’t just about tweaking elements; it's a strategic process that empowers marketers to make data-backed decisions, leading to enhanced performance and conversion rates.</p><p>Start implementing these five essential steps in your A/B testing strategy today, and witness the transformation in your marketing campaigns.</p><p>Remember, success in A/B testing isn’t solely about finding what works; it’s about continuously seeking improvement and innovation.</p><p>Unlock the true potential of your marketing strategy through meticulous A/B testing – the gateway to sustainable growth and success.</p><h3>Need a partner for your next marketing campaign? Contact Dane Sharp to discuss your work and next steps.</h3>

Why you must A/B Test your Marketing

Black Friday text with red sale tag on slate background

<h2>Introduction</h2><p>The frenzy of Black Friday brings an avalanche of discounts, promotions, and sales, all designed to captivate the audience. However, the aftermath often leaves business owners wondering if their efforts were truly successful. How did your business perform? Was it a successful sales period for you and your customers? Did you make the most of the hype?</p><p>Black Friday (plus Cyber Monday) is one of the most anticipated events for both retailers and consumers. With the surge in online shopping, it has become crucial for businesses to evaluate the success of their Black Friday sales campaigns. However, determining whether your sale was truly successful be a complex task. In this article, we delve into the intricacies of measuring Black Friday success and explore three critical reasons why it might not have yielded the expected results.</p><blockquote><p><em>The shrill alarm rings, signaling the beginning of the infamous Black Friday sale. Businesses meticulously prepare for this day, curating irresistible deals and promotions to entice customers. Yet, the daunting question lingers: Did it work? How can one truly measure the success of a Black Friday sale amidst the whirlwind of transactions and bustling crowds?</em></p></blockquote><p><br></p><h2>1. Tracking Sales and Revenue</h2><p>One of the most straightforward ways to know if your Black Friday sale worked is by tracking your sales and revenue. Analysing the actual numbers will give you a clear picture of the impact your sale had on your bottom line. Compare your Black Friday sales to your average daily sales to identify any significant spikes or drops. Additionally, look at the revenue generated during the sale period and compare it to previous years to determine the overall success.</p><figure id="figure-focseercclpl9j0sd"><img id="focseercclpl9j0sd" src="https://images.unsplash.com/photo-1604532081136-b157aa1729e8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxCbGFjayUyMEZyaWRheSUyMHNhbGV8ZW58MHx8fHwxNzAxMzUyNzk4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Black Friday sale" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1604532081136-b157aa1729e8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxCbGFjayUyMEZyaWRheSUyMHNhbGV8ZW58MHx8fHwxNzAxMzUyNzk4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>2. Monitoring Website Traffic</h2><p>Another key indicator of the success of your Black Friday sale is monitoring website traffic. Increased traffic during the sale period suggests that your promotional efforts were effective in driving potential customers to your website. Increase time on page the same. Utilise web analytics tools to track the number of unique visitors, page views, and average time spent on your site. Analysing these metrics will help you assess the level of interest and engagement generated by your Black Friday sale.</p><h2>3. Assessing Customer Feedback</h2><p>Customer feedback is invaluable when evaluating the success of your Black Friday sale. Connect with customers through surveys or social media to gather their opinions and experiences. Listen! Positive feedback indicates that your sale resonated with customers and met their expectations. On the other hand, negative feedback can provide insights into areas that need improvement. Actively listening to your customers will help you understand their needs and preferences, allowing you to make informed decisions for future sales.</p><figure id="figure-1oq3pwbpjlpl9j50t"><img id="1oq3pwbpjlpl9j50t" src="https://images.unsplash.com/photo-1516321497487-e288fb19713f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxDdXN0b21lciUyMGZlZWRiYWNrfGVufDB8fHx8MTcwMTM1MjgwM3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Customer feedback" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1516321497487-e288fb19713f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxDdXN0b21lciUyMGZlZWRiYWNrfGVufDB8fHx8MTcwMTM1MjgwM3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>4. Eyes on Metrics that Matter: Beyond the Transaction</h2><p>Sure, a surge in sales figures during Black Friday might seem like a clear indicator of success. But, is it the sole criterion? It's crucial to delve deeper into the metrics that paint a holistic picture. Beyond just the number of transactions, focus on metrics like:</p><ul><li><strong>Customer Acquisition:</strong> How many new customers did your Black Friday sale bring in?</li><li><strong>Average Order Value (AOV):</strong> Did the average spending per customer increase?</li><li><strong>Customer Lifetime Value (CLV):</strong> Will these Black Friday customers become repeat buyers in the long run?</li><li><strong>Website Traffic and Engagement:</strong> Did your website experience a significant spike in traffic? How engaged were these visitors?</li></ul><p>Knowing these metrics provides a more comprehensive understanding of the sale's impact on your business beyond immediate revenue.</p><h2>5. The Pitfalls of Mismanaged Expectations&nbsp;</h2><p>The hype surrounding Black Friday often leads to unrealistic expectations. Businesses anticipate soaring revenues and unprecedented success. However, failure to manage these expectations can cloud judgment. Factors like overspending on marketing, overestimating demand, or underestimating operational challenges can skew perceptions of success. It's essential to set realistic goals and benchmarks tailored to your business's capacity and market dynamics.</p><figure id="figure-pkh6idpxvqlpl9uvqm"><img id="pkh6idpxvqlpl9uvqm" src="https://cdn.durable.co/shutterstock/14jo9zxe4Wv7dKA2PrNhNv4slCoMb79x0TvcZhvmZytZO9wRsC4Neiilzvf1yAgU.jpeg" alt="Hand women pressing smile buttons on virtual touch screen, Customer Experience Concept." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/shutterstock/1fw7PIGV9CkRGKLNhSF31tyS1hUzOU5PC3uBWmcu4Gwnj0pveoAvGJJBLTMgJLT6.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br></p><h2>6. The Cutomer Experience Conundum&nbsp;</h2><p>Amidst the chaos of discounts, promotions and ideas to get the customers to spend more... the customer experience often takes a back seat. Long queues, website crashes, stock shortages, underwhelming offerings, no stock in my sizes, or delayed deliveries can mar the customer journey, impacting brand perception. A negative customer experience during Black Friday might deter potential repeat customers, negating the sale's success.</p><h2>Reasons Why Your Black Friday Sale May Not Have Worked</h2><h3>1. Insufficient Promotion</h3><p>One reason your Black Friday sale may not have met your expectations is insufficient promotion. If your marketing efforts were not effectively reaching your target audience, it's likely that awareness of your sale was low. Ensure you have a comprehensive marketing strategy in place, including social media campaigns, email marketing, and targeted advertisements to maximize your reach and generate interest.</p><h3>2. Lack of Competitive Pricing</h3><p>Pricing plays a significant role in the success of any Black Friday sale. If your competitors offered more attractive discounts or deals, customers may have chosen to shop elsewhere. Conduct thorough market research to ensure your prices are competitive and appealing to potential buyers. Consider offering exclusive discounts or bundle deals to entice customers and stand out from the competition.</p><figure id="figure-esu5lc3iqslpl9ja0j"><img id="esu5lc3iqslpl9ja0j" src="https://cdn.durable.co/shutterstock/18AC6LdYM6RgmAePqAsiwq2XN06OxF8dA5UKv2OljSIai0eMSmV2qzoZ6G576lFN.jpeg" alt="Man using computer with BEST PRICE concept on screen" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/5Om4kgZ087kDMOESrnhLQVFxjCfIsxazzxYeZQ7ONNrp5Am9NmjO7e2oAWxK2fnR.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>3. Poor User Experience</h3><p>Even if you had enticing promotions and competitive pricing, a poor user experience can hinder the success of your Black Friday sale. Slow-loading websites, complicated checkout processes, or technical glitches can frustrate customers and lead to abandoned carts. Regularly test and optimise your website to ensure a seamless user experience. Simplify the purchasing process and provide clear instructions to minimize any barriers that may deter customers from completing their purchases.</p><h2>So, Did Your Black Friday / Cyber Monday Sale Really Work?</h2><p>Measuring the true success of a Black Friday sale transcends a mere influx of sales figures. It's about reviewing and analysing the impact on various aspects of your business, managing expectations realistically, and prioritising a seamless customer experience. Reflecting on these factors enables a more accurate assessment of your Black Friday sale's effectiveness.</p><p>As the fervor of Black Friday fades into memory, take the time to dissect the data, learn from the experience, and strategise for future sales. Remember, the real value lies not just in the immediate results but in the insights gained for future growth and success.</p><p>And, contact Dane if you'd like assistance planning your next big event or creating a performance-driven campaign. Thanks!</p>

How to really know if your Black Friday Sale worked and 3 reasons why it may not have

<h2>To Black Friday or Not: A Small Business' Guide to the Infamous Sales</h2><p>Black Friday is one of the most anticipated shopping events of the year, with consumers flocking to stores in search of the best deals. While it may seem like a no-brainer for most retailers to participate, the decision for small businesses is not always so clear-cut. In this guide, we will explore the pros and cons of participating in Black Friday sales and help small businesses make an informed decision.</p><h3>The Pros of Participating</h3><p>1. Increased Sales: Black Friday is known for driving high volumes of sales. By participating, small businesses have the opportunity to boost their revenue and attract new customers.</p><figure id="figure-v1o7lom0reloq242wi"><img id="v1o7lom0reloq242wi" src="https://images.unsplash.com/photo-1546502208-81d149d52bd7?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNHx8YmxhY2slMjBmcmlkYXklMjBzYWxlfGVufDB8fHx8MTY5OTQ2NTg5Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="black friday sale" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1546502208-81d149d52bd7?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNHx8YmxhY2slMjBmcmlkYXklMjBzYWxlfGVufDB8fHx8MTY5OTQ2NTg5Mnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><p>2. Increased Visibility: Black Friday generates a lot of buzz and media attention. By participating, small businesses can leverage this exposure to increase their brand visibility and reach a wider audience.</p><h3>The Cons of Participating</h3><p>1. Heavy Competition: Black Friday is a highly competitive sales event. Large retailers often offer deep discounts that small businesses may struggle to match. This can make it difficult for smaller players to stand out and attract customers.</p><p>2. Potential Profit Loss: While increased sales are a possibility, participating in Black Friday sales can also lead to profit loss. Offering steep discounts may eat into profit margins, especially for businesses that operate on tight budgets.</p><h3>Tips for Small Businesses</h3><p>1. Evaluate Feasibility: Before deciding to participate, small businesses should carefully evaluate the feasibility of offering discounts. Consider factors such as profit margins, inventory levels, ad spend, and operational capacity.</p><figure id="figure-pq6d0kjlwloq244r2"><img id="pq6d0kjlwloq244r2" src="https://images.unsplash.com/photo-1607631568010-a87245c0daf8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8c21hbGwlMjBidXNpbmVzcyUyMG93bmVyfGVufDB8fHx8MTY5OTQ2NTg5NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="small business owner" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1607631568010-a87245c0daf8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8c21hbGwlMjBidXNpbmVzcyUyMG93bmVyfGVufDB8fHx8MTY5OTQ2NTg5NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><p>2. Create Unique Offers: To stand out from the competition, small businesses should consider creating unique offers that differentiate them from larger retailers. This could include exclusive bundles, personalised experiences, or limited edition products.</p><p>3. Leverage Online Channels: Small businesses can leverage online channels - owned and 3rd party - to reach a wider audience and compete with larger retailers. Utilise social media, email marketing, and your website to promote your Black Friday deals.</p><figure id="figure-qa5hiy00b4loq245b3"><img id="qa5hiy00b4loq245b3" src="https://images.unsplash.com/photo-1532453288672-3a27e9be9efd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8b25saW5lJTIwc2hvcHBpbmd8ZW58MHx8fHwxNjk5NDY1ODk1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="online shopping" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1532453288672-3a27e9be9efd?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8b25saW5lJTIwc2hvcHBpbmd8ZW58MHx8fHwxNjk5NDY1ODk1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Conclusion</h3><p>Participating in Black Friday sales can be a double-edged sword for small businesses. While it offers the potential for increased sales and visibility, it also comes with heavy competition and the risk of profit loss. Small businesses should carefully weigh the pros and cons, evaluate their feasibility, and consider unique strategies to make the most of this infamous sales event. Remember, Black Friday is just one day, and the long-term success of your business should always be the top priority.</p>

To Black Friday or Not: A Small Business' Guide to the Infamous Sales

<h2>Introduction</h2><p>The retail industry is constantly evolving, and businesses are always on the lookout for new sources of inspiration to stay ahead of the game. One industry that often masters the art of creating a unique and captivating customer experience is the surfing industry. Whether you're a retailer selling clothing, accessories, or even food, there are several valuable lessons you can learn from the surfing industry. In this blog post, we will share 10 reasons why you should take retail inspiration from the world of surfing.</p><h3>1. Embrace the Lifestyle</h3><p>Surfing is not just a sport; it's a lifestyle. Surfers are known world-over for their laid-back, carefree attitude, and this is something that retailers can tap into. By creating a retail environment that reflects the surfing lifestyle, you can attract customers who resonate with this mindset. Think about the ways surf shops often incorporate beach-inspired decor, show surf videos, play surf music, or even hosting surfing-themed events to create a unique shopping experience. How does that translate to your retail buiness?&nbsp;</p><figure id="figure-iwlzv39de7lnwp548k"><img id="iwlzv39de7lnwp548k" src="https://cdn.durable.co/shutterstock/2998ZuNIK5DmqlF0hJ9DecV2LkiVaq9WQbxJMbiZPNDRUpl2LWPOUSXjlhdi9Uy6.jpeg" alt="Surf shop" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null"/></figure><h3>2. Focus on Sustainability</h3><p>The surfing industry has long been a champion of sustainability and environmental consciousness. By taking inspiration from this, retailers can appeal to the growing number of eco-conscious consumers. Consider sourcing products made from sustainable materials, implementing recycling programs, or partnering with organisations that support environmental causes.&nbsp;</p><figure id="figure-q9o071tyxlnwp5514"><img id="q9o071tyxlnwp5514" src="https://images.unsplash.com/photo-1513737567531-bc431c8e5e85?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzOHx8c3VyZiUyMHN1c3RhaW5hYmlsaXR5fGVufDB8fHx8MTY5NzY5MTc0M3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Surfer sits on the beach looking at the ocean and waves" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1513737567531-bc431c8e5e85?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzOHx8c3VyZiUyMHN1c3RhaW5hYmlsaXR5fGVufDB8fHx8MTY5NzY5MTc0M3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>3. Create a Sense of Community</h3><p>Surfing is often seen as a communal activity, with surfers forming tight-knit groups. Retailers can replicate this sense of community by hosting events, workshops, or meet-ups that bring like-minded customers together. By fostering a sense of belonging, you can build a loyal customer base that keeps coming back.</p><figure id="figure-gc3v6doscplnwp55zo"><img id="gc3v6doscplnwp55zo" src="https://images.unsplash.com/photo-1525026198548-4baa812f1183?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxjb21tdW5pdHklMjBnYXRoZXJpbmd8ZW58MHx8fHwxNjk3NjkwNTg4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="community gathering" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1525026198548-4baa812f1183?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw0fHxjb21tdW5pdHklMjBnYXRoZXJpbmd8ZW58MHx8fHwxNjk3NjkwNTg4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>4. Offer Unique Experiences</h3><p>Surfing is all about the experience, and retailers can learn from this by offering unique experiences in their stores. Surf shops often host product demonstrations, offer surf lessons, and share local weather and tide information. These experiences will not only attract relevant customers but also create lasting memories.</p><figure id="figure-v1hhiylh8mlnwp56ux"><img id="v1hhiylh8mlnwp56ux" src="https://images.unsplash.com/photo-1583155381750-1c5d2634bd3f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxzdXJmJTIwdHJpcHxlbnwwfHx8fDE2OTc2OTE5Nzl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Surfboards on tuk tuks" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1583155381750-1c5d2634bd3f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw3fHxzdXJmJTIwdHJpcHxlbnwwfHx8fDE2OTc2OTE5Nzl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>5. Emphasise Quality and Durability</h3><p>Surfers rely on high-quality, durable equipment to brave the waves, and retailers can adopt this mindset. By offering products that are built to last, you can appeal to customers who prioritise quality over quantity. Highlight the craftsmanship and durability of your products to differentiate yourself from competitors.</p><figure id="figure-lfdjz1kppelnwp57uo"><img id="lfdjz1kppelnwp57uo" src="https://images.unsplash.com/photo-1516670557090-68d238b87fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8c3VyZmVyJTIwd2V0c3VpdHxlbnwwfHx8fDE2OTc2OTE3ODR8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Surfing is an adventure" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1516670557090-68d238b87fee?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8c3VyZmVyJTIwd2V0c3VpdHxlbnwwfHx8fDE2OTc2OTE3ODR8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>6. Embody a Sense of Adventure</h3><p>Surfing is often associated with adventure and exploration. Retailers can tap into this sense of adventure by curating products that inspire customers to explore new horizons. Whether it's outdoor gear, travel accessories, or even books and maps, offering products that encourage exploration can attract adventurous customers.</p><figure id="figure-xo2afr460xlnwp592f"><img id="xo2afr460xlnwp592f" src="https://images.unsplash.com/photo-1499823382510-3990e4b8a04b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c3VyZiUyMHJldGFpbHxlbnwwfHx8fDE2OTc2OTE4OTl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Mick Fanning gets barrelled in Rip Curl boardshorts" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1499823382510-3990e4b8a04b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOHx8c3VyZiUyMHJldGFpbHxlbnwwfHx8fDE2OTc2OTE4OTl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>7. Utilise Influencer Marketing</h3><p>The surfing industry has long relied on athlete and influencer marketing to promote brands and products. Retailers can follow suit by partnering with influencers who align with their brand values. Collaborating with surfers, beach enthusiasts, or sustainable lifestyle influencers can help expand your reach and attract a wider audience.</p><figure id="figure-d9qkyvfl9flnwp59zt"><img id="d9qkyvfl9flnwp59zt" src="https://cdn.durable.co/shutterstock/1eis6RfaGS4aFxbLalTwxjbp2fqoR2NSNw8cqLQw0LASfoRqEPWu5jAQkUsIFX0e.jpeg" alt="Surfing and retail influencer marketing" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/1eis6RfaGS4aFxbLalTwxjbp2fqoR2NSNw8cqLQw0LASfoRqEPWu5jAQkUsIFX0e.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>8. Incorporate Vibrant Colors and Graphics</h3><p>Surfing is known for its vibrant colors and eye-catching graphics, and retailers can draw inspiration from this aesthetic. Use bold colors and visually appealing graphics in your store displays, packaging, and marketing materials to create a visually stimulating experience for customers.</p><figure id="figure-g4n9238fmk4lnwp5b7v"><img id="g4n9238fmk4lnwp5b7v" src="https://images.unsplash.com/photo-1601924994987-69e26d50dc26?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8c3VyZiUyMHJldGFpbHxlbnwwfHx8fDE2OTc2OTE4OTl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Vibrant colours and graphics in a retail store" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1601924994987-69e26d50dc26?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMHx8c3VyZiUyMHJldGFpbHxlbnwwfHx8fDE2OTc2OTE4OTl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>9. Stay Ahead of Trends</h3><p>The surfing industry is constantly evolving, with new trends emerging all the time. Retailers can take inspiration from this by staying ahead of the curve and offering the latest products and styles. Keep a close eye on emerging trends in the surfing industry and adapt them to suit your retail business.</p><figure id="figure-0qzeigm3i9lnwp5clh"><img id="0qzeigm3i9lnwp5clh" src="https://cdn.durable.co/shutterstock/29lcllJaol2CYhEUQMQQD4Jez8WCAeyQNWcX6x5U4qKnLE8D1mrcOpcSUSZAE5aR.jpeg" alt="Surfer duckdives under a wave" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/29lcllJaol2CYhEUQMQQD4Jez8WCAeyQNWcX6x5U4qKnLE8D1mrcOpcSUSZAE5aR.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>10. Foster a Sense of Freedom</h3><p>Surfing represents freedom and escape from the daily grind. Retailers can tap into this desire for freedom by creating a shopping experience that allows customers to escape from their everyday lives. Consider incorporating relaxation areas, chill-out zones, or even a surf-inspired cafe where customers can unwind and recharge.</p><figure id="figure-1nrjmcbgjlnwp5dj2"><img id="1nrjmcbgjlnwp5dj2" src="https://images.unsplash.com/photo-1541703483865-8a7b251a58ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1fHxzdXJmJTIwc2hvcHxlbnwwfHx8fDE2OTc2OTIwNzd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Surf shop" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1541703483865-8a7b251a58ce?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHw1fHxzdXJmJTIwc2hvcHxlbnwwfHx8fDE2OTc2OTIwNzd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Conclusion</h2><p>The surfing industry offers a wealth of inspiration for retailers (big and small) looking to create a unique and captivating shopping experience. By embracing the surfing lifestyle, focusing on sustainability, fostering a sense of community, offering unique experiences, and embodying a sense of adventure, retailers can differentiate themselves and attract a loyal customer base. So, grab your board and ride the wave of retail success by taking inspiration from the surfing industry!</p>

10 Reasons To Take Retail Inspiration From The Surfing Industry

SEO. Search engine optimization. Internet positioning. Webmaster tool.

<h3>Search engine optimisation (SEO) is constantly evolving, and it's crucial to stay up-to-date with the latest trends and best practices to ensure your website ranks highly in search engine results pages (SERPs). In 2023, there are several SEO trends and best practices that you should be aware of to optimise your website for search engines and improve your online visibility.</h3><h2>1. Voice Search Optimisation</h2><p>Google is increasingly focused on quality content, so it's important to make sure that your website's content is well-written, informative, and relevant to your target audience. Avoid keyword stuffing and other black hat SEO practices, as these can actually hurt your rankings in the long run. Instead, focus on creating high-quality content that is engaging and informative. This will help you to attract more visitors to your website and keep them coming back for more.</p><h2>2. Voice Search Optimisation</h2><p>
As voice search technology continues to improve, optimising your website for voice search is becoming increasingly important. To optimise for voice search, focus on long-tail keywords and natural language phrases that people are likely to use when speaking rather than typing. Additionally, make sure your website is mobile-friendly and loads quickly, as voice search is often used on mobile devices.</p><p>To optimise for voice search, try to:</p><p>• Use long-tail keywords, which are more specific and less competitive than short-tail keywords.<br>• Use natural language in your content, the way that people would actually speak.<br>• Make sure that your website is mobile-friendly.<br>• Create featured snippets, which are short snippets of text that appear at the top of SERPs for certain search queries.</p><figure id="figure-7swmfumbjsln8mquxy"><img id="7swmfumbjsln8mquxy" src="https://cdn.durable.co/shutterstock/fh8v7xPFLtXPXAGpTWjSlXRSJRoWppgOYHTR2o9FkmPRWgVCW6Jmyp3WovXPk2bT.jpeg" alt="voice search" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/fh8v7xPFLtXPXAGpTWjSlXRSJRoWppgOYHTR2o9FkmPRWgVCW6Jmyp3WovXPk2bT.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>2. Artificial Intelligence (AI) and Machine Learning</h2><p>
Artificial intelligence (AI) and machine learning are revolutionising the way search engines rank websites. By analysing user behavior and engagement, search engines can better understand what content is most relevant and valuable to users. To optimise for AI and machine learning, focus on creating high-quality, engaging content that meets the needs of your target audience.</p><h2>3. Use Artificial Intelligence (AI)</h2><p>Have you thought about using AI to generate keyword ideas, analyse your website's traffic, or identify technical SEO issues? You can also use AI to create personalised content for your website or social profiles.</p><p>To use AI for SEO, try to:</p><p>• Use AI tools to generate keyword ideas and identify relevant search queries.<br>• Use AI to analyse your website's traffic and identify areas for improvement.<br>• Use AI to identify technical SEO issues, such as broken links and duplicate content.<br>• Use AI to create personalised content for your visitors, such as product recommendations and blog post suggestions..</p><figure id="figure-arif0rnmrln8mr0ca"><img id="arif0rnmrln8mr0ca" src="https://cdn.durable.co/shutterstock/27IpW6yaIDEJxWc02FGo3au0tn6RrHdqxmiz3CcJPVJBYXiLvKmf58LY7WWZEAIr.jpeg" alt="artificial intelligence" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/27IpW6yaIDEJxWc02FGo3au0tn6RrHdqxmiz3CcJPVJBYXiLvKmf58LY7WWZEAIr.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>4. User Experience and Page Speed</h2><p>
User experience (UX) and page speed have always been important factors in SEO, and they will continue to be in 2023. A website that offers a great user experience and loads quickly is more likely to rank highly in search engine results pages. To optimise for UX and page speed, make sure your website is easy to navigate, has a clear hierarchy, and loads quickly on all devices.</p><p>To improve your website's user experience, try to:</p><p>• Make sure that your website is easy to navigate and that visitors can find the information they need quickly and easily.<br>• Use clear and concise language in your content and avoid using too much jargon.<br>• Design a visually appealing website that is easy to read and use.<br>• Make sure that your website is mobile-friendly.<br>• Test your website on different browsers and devices to make sure that it works properly.</p><figure id="figure-5vq8l2nhcdln8mr18f"><img id="5vq8l2nhcdln8mr18f" src="https://images.unsplash.com/photo-1586863065451-6a82fa7e81b9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxOHx8dXNlciUyMGV4cGVyaWVuY2V8ZW58MHx8fHwxNjk2MjM1MzgxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="user experience" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1586863065451-6a82fa7e81b9?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxOHx8dXNlciUyMGV4cGVyaWVuY2V8ZW58MHx8fHwxNjk2MjM1MzgxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>5. Featured Snippets and Rich Results</h2><p>
Featured snippets and rich results are becoming increasingly important in SEO. These are the boxes that appear at the top of search engine results pages and provide quick answers to users' queries. To optimise for featured snippets and rich results, focus on creating high-quality, structured content that answers common questions and provides valuable information to users.
</p><h2>6. Local SEO</h2><p>
For businesses with a physical location, local SEO is crucial. Local SEO involves optimising your website for local search queries, such as "coffee shops near me." To optimise for local SEO, make sure your website includes your business's name, address, and phone number (NAP) on every page. Additionally, create a Google My Business listing and encourage customers to leave reviews.
</p><figure id="figure-tk6ukdux2ln8mr2za"><img id="tk6ukdux2ln8mr2za" src="https://cdn.durable.co/shutterstock/77nKiKW2z8hcjON1fUZurE8WraZvlVyJP1qn7bGKCd01tw93Fzh8iob38J5ZPSdL.jpeg" alt="local SEO in Sydney" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/77nKiKW2z8hcjON1fUZurE8WraZvlVyJP1qn7bGKCd01tw93Fzh8iob38J5ZPSdL.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>7. Video SEO</h2><p>
Video content is becoming increasingly popular, and optimising your videos for search engines is crucial. To optimise for video SEO, focus on creating high-quality, engaging videos that provide value to your target audience. Additionally, make sure your videos are properly tagged and optimised for search engines.
</p><figure id="figure-cu34ect2fcln8mr3st"><img id="cu34ect2fcln8mr3st" src="https://images.unsplash.com/photo-1499162789000-cd6061f57622?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8dmlkZW8lMjBTRU98ZW58MHx8fHwxNjk2MjM1Mzg1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="video SEO" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1499162789000-cd6061f57622?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyNXx8dmlkZW8lMjBTRU98ZW58MHx8fHwxNjk2MjM1Mzg1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>8. Mobile-First Indexing</h2><p>
Mobile-first indexing means that Google now uses the mobile version of your website as the primary version for indexing and ranking. To optimise for mobile-first indexing, make sure your website is mobile-friendly and loads quickly on all devices. Additionally, focus on creating content that is easy to read and navigate on a small screen.
</p><figure id="figure-1esnm11f4oln8mr7qv"><img id="1esnm11f4oln8mr7qv" src="https://images.unsplash.com/photo-1570101945621-945409a6370f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8bW9iaWxlJTIwcGhvbmV8ZW58MHx8fHwxNjk2MjM2MjcwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="mobile-first indexing" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1570101945621-945409a6370f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyM3x8bW9iaWxlJTIwcGhvbmV8ZW58MHx8fHwxNjk2MjM2MjcwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>9. Build Backlinks</h2><p>Backlinks are still one of the most important ranking factors in SEO. Backlinks are links from other websites to your own. The more high-quality backlinks you have, the higher your website will rank in SERPs.</p><p>To build backlinks, try to:<br>• Create high-quality content that is worth linking to.<br>• Promote your content on social media and other online platforms.<br>• Reach out to other websites in your industry and ask for links to your content.<br>• Guest blog on other websites.<br>• Create infographics and other visual content that people are likely to share.</p><h2>10. E-A-T</h2><p>
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses E-A-T as a ranking factor to determine the quality and credibility of a website. To optimise for E-A-T, focus on creating high-quality, authoritative content that is written by experts in your field.</p><p>Additionally, make sure your website includes information about your credentials, awards, and affiliations.
</p><p>
In conclusion, staying up-to-date with the latest SEO trends and best practices is crucial for optimising your website for search engines and improving your online visibility. By focusing on voice search optimisation, artificial intelligence and machine learning, user experience and page speed, featured snippets and rich results, local SEO, video SEO, mobile-first indexing, and E-A-T, you can improve your website's ranking in search engine results pages and attract more organic traffic to your website.
</p>

Dane Sharp

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