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<h3>Video should be part of your digital marketing strategy. It is a powerful tool that can help businesses to reach their target audience effectively. In this blog post, I outline some of the benefits of using video in your digital marketing.</h3><figure id="figure-ftr3t6biihljof2icy"><img id="ftr3t6biihljof2icy" src="https://images.unsplash.com/photo-1621993646170-ec929084f856?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNDR8fGZpbG1pbmd8ZW58MHx8fHwxNjg4NDgyOTI4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Filming content" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1621993646170-ec929084f856?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNDR8fGZpbG1pbmd8ZW58MHx8fHwxNjg4NDgyOTI4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Increased Engagement</h2><p>Video content is more engaging than any other type of content. It captures the attention of the audience quickly and keeps them engaged throughout the video. As a result, videos have a higher chance of being seen and shared on social media platforms, increasing brand awareness and visibility.</p><h2>Improved SEO</h2><p>Using videos on your website can improve your search engine rankings. Search engines like Google prioritize websites that have video content. Videos can also increase the time visitors spend on your website, reducing bounce rates, and increasing the chances of conversions.</p><h2>Better Understanding of the Product or Service</h2><p>Videos can help to explain complex products or services in an easy-to-understand way. They can also showcase the features and benefits of the product or service, making it easier for the audience to understand its value. This can lead to higher conversion rates and increased sales.</p><h2>Increased Trust and Credibility</h2><p>Videos can help to build trust and credibility with your audience. They allow you to showcase your expertise, share customer testimonials, and provide an inside look at your business. This can help to establish your brand as a trustworthy and credible source of information.</p><h2>Mobile Optimisation</h2><p>With the increase in mobile usage, videos have become an important tool for mobile optimisation. Videos are easily accessible on mobile devices and can be viewed on the go. This can help to increase engagement and improve the user experience.</p><h2>Increased Social Media Reach</h2><p>Videos are highly shareable on social media platforms. They can help to increase your social media reach and engagement. Social media algorithms prioritise video content, making it easier for your videos to be seen by a larger audience.</p><h2>Cost-Effective Marketing Tool</h2><p>Creating videos can be a cost-effective marketing tool. With the increase in smartphone technology, it is now possible to create high-quality videos using your phone. This can help to reduce production costs while still creating engaging and effective video content.</p><h2>Conclusion:</h2><p>In conclusion, video is a powerful tool that can help businesses to reach their target audience effectively. It can increase engagement, improve SEO, build trust and credibility, and increase conversion rates. By incorporating video into your digital marketing strategy, you can improve your overall marketing efforts and achieve your business goals.</p>

The benefits of using video in your digital marketing strategy

<h3>Pay-Per-Click (PPC) advertising is a powerful tool for businesses of all sizes to drive traffic to their websites and generate leads. However, it can be challenging to maximise the return on investment (ROI) from PPC campaigns. In this blog post, I will discuss some strategies to help you get the most out of your PPC advertising budget.<br><br></h3><h3>1. Define Your Goals</h3><p>Before you start any PPC campaign, you need to define your goals. What do you want to achieve with your advertising? Is it to increase sales, generate leads, launch a new product or build brand awareness? Once you have a clear idea of your goals, you can create targeted ads that are designed to achieve those goals.</p><h3>2. Choose the Right Keywords</h3><p>One of the most important factors in the success of your PPC campaign is choosing the right keywords. You need to select keywords that are relevant to your business and that your target audience is searching for. Use tools like Google Keyword Planner or copy.ai to research keywords and choose the ones with the highest search volume and lowest competition.</p><h3>3. Optimise Your Landing Pages</h3><p>When someone clicks on your PPC ad, they should be taken to a landing page that is relevant to the ad and provides them with the information they are looking for. Make sure your landing pages are optimised for conversions, with clear calls-to-action, relevant messaging and easy-to-use forms.<br></p><h3>4. Use Ad Extensions</h3><p>Ad extensions are additional pieces of information that can be added to your PPC ads to make them more informative and engaging. They can include things like phone numbers, site links, and reviews. Ad extensions can increase click-through rates and improve the overall effectiveness of your ads.</p><h3>5. Monitor Your Campaigns</h3><p>PPC campaigns require ongoing monitoring and optimisation to ensure they are performing as well as possible. Use tools like Google Analytics to track your campaigns and make adjustments as needed. Regularly review your ad copy, keywords, and landing pages to identify areas for improvement.</p><h3>6. Test Different Ad Formats</h3><p>There are many different ad formats available for PPC advertising, including text ads, display ads, and video ads. Test different formats to see which ones work best for your business and your target audience. Experiment with different ad copy, images, and calls-to-action to find winning combinations.</p><h3>7. Set a Realistic Budget</h3><p>PPC advertising can be expensive, so it's important to set a realistic budget for your campaigns. Consider your goals, your target audience, and the competition in your industry when setting your budget. Start smart and gradually increase your budget as you see results.</p><h3>8. Use Negative Keywords</h3><p>Negative keywords are words or phrases that you don't want your ads to show up for. For example, if you sell luxury watches, you might want to exclude keywords like "cheap" or "affordable." Using negative keywords can help you avoid wasting money on clicks from people who are not likely to convert.</p><h3>9. Retarget Your Audience</h3><p>Retargeting is a powerful technique that allows you to show ads to people who have already visited your website. This can be an effective way to bring people back to your site and convert them into customers. Use tools like Google AdWords to set up retargeting campaigns and create targeted ads for your audience.</p><h3>10. Work with a PPC Expert</h3><p>If you're new to PPC advertising or don't have the time or expertise to manage your campaigns, get in contact with me or consider working with a PPC expert. You can get help to create and optimise your campaigns, monitor your results, and make adjustments as needed to maximise your ROI.</p><p>Let's chat!</p>

Maximising ROI with Pay-Per-Click Advertising

Consultation Strategies for Small Businesses: Marketing on a Budget

<h3>Email marketing is definitely not the new shiny thing, and its importance and opportunity for ROI often get overlooked. Some fools argue it’s an outdated channel and others foolishly ignore it completely...</h3><p>Despite the rise of social media and other digital marketing channels, email marketing is still one of the most effective ways to reach and engage with your audience. In fact, email marketing typically has a better average ROI for every $1 spent than most other comms channels, making it a valuable investment for businesses of all sizes. Perhaps it's right for your business too...?</p><h2>The Benefits of Email Marketing</h2><h3>1. Cost-Effective</h3><p>Email marketing is one of the most cost-effective marketing strategies available. With email marketing, you can reach a large audience without breaking the bank. Unlike traditional advertising methods, email marketing allows you to send personalized messages to your subscribers at a fraction of the cost.</p><h3>2. Targeted Messaging</h3><p>One of the biggest advantages of email marketing is the ability to send targeted messages to your subscribers. By segmenting your email list based on demographics, interests, and behaviors, you can create personalized messages that resonate with your audience. This targeted approach leads to higher open rates, click-through rates, and conversions.</p><figure id="figure-1h5th9idxdljocls56"><img id="1h5th9idxdljocls56" src="https://images.unsplash.com/photo-1620287341401-e2945a4b9daa?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8ZW1haWx8ZW58MHx8fHwxNjg4NDY4ODcxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="email marketing" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1620287341401-e2945a4b9daa?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMnx8ZW1haWx8ZW58MHx8fHwxNjg4NDY4ODcxfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>3. Measurable Results</h3><p>Email marketing provides measurable results that allow you to track the success of your campaigns. With email marketing software, you can track open rates, click-through rates, and conversions. This data allows you to make informed decisions about your email marketing strategy and improve your results over time.</p><h2>The Role of Email Marketing in Today’s Digital Landscape</h2><h3>1. Mobile Optimisation</h3><p>With the rise of mobile devices, it’s more important than ever to optimise your email marketing campaigns for mobile. In fact, more than 85% of people check their email on their mobile devices. By building your emails for mobile, you can ensure that your messages are easily accessible and readable on any device.</p><figure id="figure-m5ud6nyqmljoclvvw"><img id="m5ud6nyqmljoclvvw" src="https://images.unsplash.com/photo-1603791452906-af1740e171bc?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8bW9iaWxlJTIwZW1haWwlMjBtYXJrZXRpbmd8ZW58MHx8fHwxNjg4NDc4Njc0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="mobile email marketing" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1603791452906-af1740e171bc?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxM3x8bW9iaWxlJTIwZW1haWwlMjBtYXJrZXRpbmd8ZW58MHx8fHwxNjg4NDc4Njc0fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>2. Customer Service</h3><p>Customer's still rely on email for many of their milestone moments - including customer service communication and support. Your email marketing can work in partnership with your customer service efforts, delivering relevent, personalised messages and experiences to those users interacting with your business.</p><h3>3. Social Media Integration</h3><p>Email marketing and social media can work together to create a cohesive marketing strategy. By including social media content and icons in your emails, you can encourage your subscribers to follow you on social media and share your content with their networks. This integration can help you increase your reach and engagement across multiple channels. Likewise, your social channels can help build your email customer database.</p><h3>4. Automation</h3><p>Email marketing automation allows you to send targeted messages to your subscribers based on their behaviors and actions. For example, you can send a welcome email to new subscribers, a birthday message to loyal customers, or a cart abandonment email to shoppers who left items in their cart. Automation saves time and ensures that your subscribers receive relevant messages at the right time.</p><h2>Conclusion</h2><p>Email marketing may be viewed as an old-school marketing strategy, but it’s still relevant today. With new technologies, its cost-effectiveness, targeted messaging, and measurable results, email marketing is a valuable investment for businesses of all sizes. Get in contact with Dane if you'd like to discuss if and how your business could benefit from better email marketing.</p>

Dane Sharp

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The benefits of using video in your digital marketing str...

Maximising ROI with Pay-Per-Click Advertising

Consultation Strategies for Small Businesses: Marketing o...

The Power of Email Marketing: Why It's Still Relevant Today