The benefits of using video in your digital marketing strategy

Jul 04, 2023

Video should be part of your digital marketing strategy. It is a powerful tool that can help businesses to reach their target audience effectively. In this blog post, I outline some of the benefits of using video in your digital marketing.

Filming content

Increased Engagement

Video content is more engaging than any other type of content. It captures the attention of the audience quickly and keeps them engaged throughout the video. As a result, videos have a higher chance of being seen and shared on social media platforms, increasing brand awareness and visibility.

Improved SEO

Using videos on your website can improve your search engine rankings. Search engines like Google prioritize websites that have video content. Videos can also increase the time visitors spend on your website, reducing bounce rates, and increasing the chances of conversions.

Better Understanding of the Product or Service

Videos can help to explain complex products or services in an easy-to-understand way. They can also showcase the features and benefits of the product or service, making it easier for the audience to understand its value. This can lead to higher conversion rates and increased sales.

Increased Trust and Credibility

Videos can help to build trust and credibility with your audience. They allow you to showcase your expertise, share customer testimonials, and provide an inside look at your business. This can help to establish your brand as a trustworthy and credible source of information.

Mobile Optimisation

With the increase in mobile usage, videos have become an important tool for mobile optimisation. Videos are easily accessible on mobile devices and can be viewed on the go. This can help to increase engagement and improve the user experience.

Increased Social Media Reach

Videos are highly shareable on social media platforms. They can help to increase your social media reach and engagement. Social media algorithms prioritise video content, making it easier for your videos to be seen by a larger audience.

Cost-Effective Marketing Tool

Creating videos can be a cost-effective marketing tool. With the increase in smartphone technology, it is now possible to create high-quality videos using your phone. This can help to reduce production costs while still creating engaging and effective video content.


In conclusion, video is a powerful tool that can help businesses to reach their target audience effectively. It can increase engagement, improve SEO, build trust and credibility, and increase conversion rates. By incorporating video into your digital marketing strategy, you can improve your overall marketing efforts and achieve your business goals.