The role of artificial intelligence (AI) in marketing

Oct 02, 2023By Dane Sharp


Artificial intelligence (AI) is rapidly transforming the worlds of marketing, advertising and customer experience. From chatbots to predictive analytics, AI is being used to automate tasks, improve efficiency, and deliver more personalised experiences to consumers.

How AI is changing digital marketing

Here are some of the ways that AI is changing digital marketing:

• Automating tasks: AI can automate many of the repetitive tasks that marketers typically perform, such as scheduling ads or social media posts, responding to customer queries, and analysing data. This can free up a marketers' time so they can focus on more creative and strategic tasks, such as developing new marketing campaigns and planning customer research projects.

• Improving efficiency: AI can help marketers improve the efficiency of their campaigns by identifying the most effective channels and targeting the right audiences.

• Delivering personalised experiences: AI can be used to deliver personalised experiences to customers based on their individual interests and needs. This can be done through targeted advertising, personalised communications, and chatbots that can interact with customer in real time (regardless of the timezone).

personalization marketing

How AI is impacting the future of marketing

The regular use of AI in marketing is still in its early stages, but it is clear that it has the potential to revolutionise the way that businesses market their products and services, and engage with consumers. In the future, AI is likely to be used to:

• Create more engaging and interactive content: AI can be used to create content that is more engaging and interactive for users. For example, AI-powered chatbots can be used to answer customer questions in real time, and AI-powered video and photo editing tools can be used to create more personalised and compelling content.

• Personalise marketing campaigns at scale: AI can be used to personalise marketing campaigns at scale. This means that businesses can deliver targeted messages to the right people at the right time, regardless of how many customers they have.

• Make better decisions: AI can be used to analyse data and identify trends and insights that can be used to make better marketing decisions. For example, AI can be used to predict which customers are most likely to churn, what ads are most likely to convert, or which products are most likely to sell well.

chatbot marketing

The AI in mAIrketing is here to stay 

AI is having a huge impact on marketing, and its impact is only going to grow in the years to come. Businesses that want to be relevant, succeed and stay ahead of the curve need to start investing in AI-powered marketing solutions now.

Chat with Dane about your business opportunities. Here is some advice for getting started, if you haven't already:

• Start small: Don't try to do to much... Pick a business problem or two, or start with a few small projects and see how they go.

• Partner with Dane! If you don't have the in-house expertise to implement or experiment AI, chat with Dane about how to best get started.

• Be patient: AI takes time to learn and adapt (and so do we). Don't expect to see results overnight or 200x numbers the next day.

• Measure your results: Track and analyse your results so you can see how AI is impacting your marketing campaigns.

Artificial Intelligence


AI is influencing major changes in marketing and that's only going to continue. From more powerful personalisation opportunities to data analsyse and predictive modelling, AI has the potential to improve every aspect of a business's marketing strategy and performance.

Embrace AI tools and platforms if you haven't already, because your business, and your customer needs you to.