Why you should prioritise short-form videos in 2024.

Jan 12, 2024

In the ever-evolving landscape of digital marketing, short-form videos have (and will continue to) become an indispensable tool for brands to engage with their audience. As we start 2024, it's clear that prioritising short-form videos will be crucial for any marketing strategy. Here's why:

Attention Span and Engagement

With the average attention span shrinking, short-form videos are the perfect way to capture and maintain audience attention. These bite-sized videos are easily consumable and are more likely to be watched in their entirety, leading to higher engagement rates.

Young man in bathroom brushing his teeth while texting on mobile phone

Social Media Prioritisation

Social media platforms continue to prioritise video content, especially short-form videos. From TikTok to Instagram Reels to YouTube Shorts, brands that focus on short-form videos will have a greater chance of reaching their target audience.

Mobile Optimisation

As mobile usage continues to soar, short-form videos are a perfect fit for on-the-go consumers. These videos are optimised for mobile viewing, making them easily shareable and accessible on various devices.

mobile video

Storytelling and Creativity

Short-form videos challenge brands to be creative and concise in their storytelling. This format encourages creativity and allows brands to convey their message effectively in a short amount of time, making a lasting impact on viewers.

SEO and Discoverability

Search engines are increasingly favoring video content, and short-form videos are no exception. By incorporating these videos into your content strategy, you can improve your brand's visibility and discoverability online.

two sitting men watching from smartphone


Creating short-form videos can be more cost-effective than producing longer, high-production videos. With the right strategy and creativity, brands can achieve significant results with minimal resources.

Data and Analytics

Short-form videos provide valuable insights through analytics, allowing brands to understand viewer behavior, preferences, and engagement metrics. This data can be leveraged to refine future video content and optimise marketing strategies.

video analytics

In conclusion, the shift towards prioritising short-form videos in 2024 is not just a trend but a strategic necessity for brands looking to stay relevant and competitive in the digital space. By harnessing the power of short-form videos, brands can effectively connect with their audience, drive engagement, and achieve their marketing objectives.

So, get your phone out and get started. Hit record and upload some content. Let's see what resonates with your audience!